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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Friday, September 9 • 14:00 - 15:00
Workshop: Analytics - Understanding The Data That Will Help You Be A Better Blogger FULL

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These days, there are so many ways to collect an incredible amount of data around our online content efforts, but what's the use if we don't know what data we're looking for or what impact it can have on our blogging strategy? In this session I will take you on what a typical "data dive" looks like for me. Which analytics tools I use, what I look for, the insights I derive and how it helps me to improve my content strategy.

Key learnings:
  • Understanding the analytics: How to set up your analytics tools to help you to see the most important data  
  • Understanding your content: what is working well that you could do more of? What isn't resonating so well and why?  
  • Understanding your audience: who is it who is engaging with your content the most? How can we better understand them and serve them with content that will add value to their lives? 
  • Understanding your promotion: which promotional channels are driving the most high quality traffic? Which channels should we invest more time and energy into? How can we optimise promotional efforts?

Speakers
avatar for Kate Cook

Kate Cook

Small Paper Things
Kate Cook has been a Digital Marketing Consultant and Social Media Specialist for over 5 years. Starting her career working in agency and later moving to head up the social media marketing for Domino's Pizza Enterprises, Kate has a breadth of experience across a multitude of industries. Kate shares her digital marketing learnings on her blog Small Paper Things. Small Paper Things Blog has been shared across social media more than 80,000 times and... Read More →


Friday September 9, 2016 14:00 - 15:00
Norfolk - Middle