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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Friday, September 9 • 12:00 - 13:00
Workshop: Facebook Ads - Converting Web Visitors & Video Viewers into Fans & Customers FULL

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The secret to high performing Facebook Ads isn’t just about having the best copy or images; you have to be targeting the right audiences. In this eye-opening session, you’ll learn how you can turn your website traffic and even video viewers into ready made audiences for your Facebook Ads.

Learn:
  • How to use Facebook Tracking Pixels to create audiences in your Facebook Ad account 
  • The difference between cold, warm & hot audiences, and how to craft Facebook ads for each of them 
  • Why you need to consider Video as part of your social media strategy 
  • Understand Facebook Ad lingo 
  • How to use split-testing to get the cheapest clicks (and save you money) 

Speakers
avatar for Angela Ponsford

Angela Ponsford

Dotti Media
Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. She loves geeking out over clients' Facebook Ad campaigns and figuring out how to get them the best results. Angela also works with clients doing one-on-one Facebook Ads coaching, runs Facebook & Instagram workshops and is the co-creator of ‘Get InstaSavvy’, an online Instagram course for Aussies. When she’s not on Facebook you can find her on the... Read More →


Friday September 9, 2016 12:00 - 13:00
Norfolk - Middle