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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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Friday, September 9 • 15:00 - 16:00
Writing To Convert, Convince And Coax

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Having somebody give you their attention in this day and age is a bit of a miracle when you think about it. You owe it to them to speak directly to their pains, gains and jobs to be done. This session will provide a framework and guidelines to creating blog posts, videos and podcasts that motivates your tribe to take action!
  • Understand the groundbreaking Pains/Gains/Jobs To Be Done framework:
  • The two minute exercise that will eliminate writers block
  • Sell with out the sleaze – How to make offers to your tribe they love (No more Pitchforks!)
  • Rapid-fire copywriting tips – Understand the key “Hows” of copy (For Blogs, Video and Podcasts!)
  • Learn about Cheese and Whiskers – you’ll never sound “Salesy” again
Speakers
avatar for Ed Dale

Ed Dale

The Challenge
Ed Dale is a simple country boy from Beechworth, Victoria. He is the founder of the Challenge - Responsible for teaching over 400,000 people to start a business online for free. He partnered with Legendary Copy Writer Gary Halbert and has created promotions and launches responsible... Read More →

Friday September 9, 2016 15:00 - 16:00 AEST
Ballroom - Left (Prince)
  Tools Tactics & Techniques