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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Friday, September 9 • 11:00 - 12:00
Escape the Treadmill: Creating Regular (and Amazing!) Content without Killing Yourself

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If there's one theme that pops up in every story of online success, it's the tale of high quality content delivered on a consistent basis.

Consistency is easy in the beggining, but it quickly transforms into an accelerating treadmill. You may feel you’re running as fast as you can, but failing to outrun your publishing schedule.

In this session we’ll explore the ‘content web’ approach that takes back control. You’ll discover a process that takes the stress out of consistent output, using one content idea to produce proflific amounts of writing, video and audio. Even better, the resulting ‘web of content’, with your favoured medium at the center, will captivate readers. No matter where they’re captivated, the consumer is guided through the web, eventually transforming into your very own fanatical fan.

Learn:
  • Why ‘seasons’ can help you reclaim control over your content 
  • How seasons make content more effective for your consumers 
  • How the main mediums (text, video & audio) combine to escalate engagement 
  • How to record & repurpose your content for every medium, every week 
  • How seasons allow next level repurposing, and expand your web of influence 
  • How the web of content guides user from first visit to fanatical fan 

Speakers
avatar for Colin Gray

Colin Gray

The Podcast Host
Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. | | These days, Colin writes regularly on podcasting and content marketing, and he and his team produce more than 10 shows. PodCraft is the flagship, a season-based show... Read More →


Friday September 9, 2016 11:00 - 12:00
Ballroom - Middle (Monarch)