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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Friday, September 9 • 14:00 - 15:00
How Do I Get My Blog/Podcast/Project/Event #Sponsored?

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Change your perspective on what sponsorship is, and you’ll have a better chance of being sponsored. Sponsorship is not ‘the money you get paid to do something’. It’s an investment in an asset (that’s you) with an audience that seeks a return for the sponsor. Laney will show you how to define your value proposition, demonstrate how you can provide a return to your sponsor and how to manage the whole process for a successful partnership.

You’ll learn:

  • What can be sponsored and by who?
  • The importance of relationships and how to manage them
  • How to customise your value proposition for your ideal sponsor
  • What you should put in a proposal to increase your chances of success
  • How to report back to your sponsor and continue your partnership

Speakers
avatar for Laney Galligan

Laney Galligan

General Manager, ProBlogger
Ngahuia “Laney” Galligan is General Manager of ProBlogger and the founder and director of Agents of Influence, a service focused on bespoke brand partnerships for bloggers beyond the sponsored post. Laney has secured hundreds of thousands of dollars in sponsorships for bloggers and events, and is a skilled corporate negotiator and sales professional. Her main focus is on long term sponsorships and professionalising how... Read More →


Friday September 9, 2016 14:00 - 15:00
Ballroom - Middle (Monarch)