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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Sunday, September 11 • 08:30 - 13:00
$149 Masterclass: Profitable Podcasting - How Audio Can Drive (or Create!) a Business (Tickets Still Available)

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This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event). You can register by purchasing Sunday Masterclass: Profitable Podcasting - Colin Gray

Podcasting is the online medium with the greatest potential for engagement. Audio encourages a very personal, 1-to-1 connection with the listener. Audio is also a ‘wasted time’ medium: because listening takes place in the car or doing chores, attention can exceed 1 or 2 hours. This combination of engagement and attention is potent, generating massive trust and credibility. In this session we’ll look at how we can use podcasting to apply that trust and credibility to a business. We’ll explore how podcasting can sell existing products, or can form a business of it’s own. If you’ve been wondering how to monetise your audio content, this is the workshop for you.

Expect to learn:

  • How podcasting can be used to sell existing products and services
  • How a podcast itself can form the basis of a product
  • How to design a podcast with monetisation in mind
  • How to design a podcast with success in mind
  • Current models for successful business podcasting

Speakers
avatar for Colin Gray

Colin Gray

The Podcast Host
Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. | | These days, Colin writes regularly on podcasting and content marketing, and he and his team produce more than 10 shows. PodCraft is the flagship, a season-based show... Read More →


Sunday September 11, 2016 08:30 - 13:00
Upstairs Cypress 2