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9-10th September 2016, RACV Royal Pines Resort, Gold Coast
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Thursday, September 8
 

12:00

$149 Masterclass: Creating a Product (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event). You can register by purchasing  Thursday Masterclass - Creating a Product with Shayne Tilley

Are you interested in creating product for sale on your blog? An eBook or an eCourse? No idea where to start or if anyone will actually buy it? Shayne will guide you through the process of selecting the right product for your brand, how to produce, market and most importantly SELL your chosen product.

The session will cover:
  • How to identify the right product for your audience
  • How to prepare your audience for your product
  • How to create a product within your budget
  • How you can market your product
  • How your product can market itself
By the end of this session you’ll have complete confidence creating your blog’s first or next product.

Speakers
avatar for Shayne Tilley

Shayne Tilley

99 Designs
Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media. | | His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation. | | Shayne has been part of the ProBlogger team as well as running... Read More →


Thursday September 8, 2016 12:00 - 16:30
Norfolk - Front

14:00

Masterclass Afternoon Tea
Afternoon tea break for paid Masterclass attendees

Thursday September 8, 2016 14:00 - 14:30
Upstairs Cypress 2

16:00

Early Registration & Niche Networking
Register in the corridor outside One Spa, just before the entrance to the Benowa Foyer.

Darren will be welcoming everyone and giving you some helpful tips about the event.

The 2016 Niche Networking will be an opportunity to meet up with people with the same interests as you. There will be spaces allocated for different niches throughout the Benowa Foyer and in the Kata Lane Tipis on the Lawn!

We’ll be inviting our sponsors to the meet up and to provide some fun experiences for you.

Food and drink available to purchase at the bar in the foyer.

Thursday September 8, 2016 16:00 - 19:00
Ballroom - All (Benowa)
 
Friday, September 9
 

07:30

Registration
Friday September 9, 2016 07:30 - 08:15
Ballroom - All (Benowa)

08:15

08:30

08:45

Opening Keynote
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday September 9, 2016 08:45 - 09:15
Ballroom - All (Benowa)

09:15

Digital Storytelling: Leveraging Multiple Platforms To Tell Your Story
Brian Fanzo will lead a conversation on the value of digital storytelling focusing on personal branding and leveraging multiple platforms to tell your story. Things like live streaming and social video help you standout from the noise online. Brian will give you on real-world examples to inspire and empower you to value your story and influence.

Speakers
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →


Friday September 9, 2016 09:15 - 10:00
Ballroom - All (Benowa)

10:00

Getting the most out of PBEVENT with Natalie Sisson
Speakers
avatar for Natalie Sisson

Natalie Sisson

Chief Adventurer, Suitcase Entrepreneur
Natalie Sisson is No #1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission to ensure 1,000,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com


Friday September 9, 2016 10:00 - 10:30
Ballroom - All (Benowa)

10:30

Morning Tea
Friday September 9, 2016 10:30 - 11:00
Ballroom - All (Benowa)

11:00

10 Things I Wish I Had Known When I Started Blogging
A year or two into blogging it is easy to write a list of things you wish you knew before you started; wordpress vs blogger, build an email list, create a content plan, build a community etc. But 8 years into blogging you gain a different perspective. If you are intending to blog for the long haul, the lessons Nicole Avery will share in this session will help you set yourself up for sustainable blogging success.

Learn:
  • How to stop your blog taking every waking moment
  • The importance of being realistic about your blog and your blogging skills 
  • The realities of blog growth
  • How to use 'burn out' for good 
  • Why you need to be able to separate yourself from your blog

Speakers
avatar for Nicole Avery

Nicole Avery

Planning With Kids
Nicole Avery is a Melbourne mum to five beautiful kids aged 17 to 7 and the master organiser behind the successful blog, Planning With Kids. Since starting her blogging journey in 2008, Nicole has grown her blog into a platform enabling her to establish herself as a freelance writer, consultant and product creator. Nicole runs her small business from her home in part time hours that suit her family. She is also a sought after speaker on a... Read More →


Friday September 9, 2016 11:00 - 12:00
Ballroom - Right (Marquis)

11:00

Escape the Treadmill: Creating Regular (and Amazing!) Content without Killing Yourself
If there's one theme that pops up in every story of online success, it's the tale of high quality content delivered on a consistent basis.

Consistency is easy in the beggining, but it quickly transforms into an accelerating treadmill. You may feel you’re running as fast as you can, but failing to outrun your publishing schedule.

In this session we’ll explore the ‘content web’ approach that takes back control. You’ll discover a process that takes the stress out of consistent output, using one content idea to produce proflific amounts of writing, video and audio. Even better, the resulting ‘web of content’, with your favoured medium at the center, will captivate readers. No matter where they’re captivated, the consumer is guided through the web, eventually transforming into your very own fanatical fan.

Learn:
  • Why ‘seasons’ can help you reclaim control over your content 
  • How seasons make content more effective for your consumers 
  • How the main mediums (text, video & audio) combine to escalate engagement 
  • How to record & repurpose your content for every medium, every week 
  • How seasons allow next level repurposing, and expand your web of influence 
  • How the web of content guides user from first visit to fanatical fan 

Speakers
avatar for Colin Gray

Colin Gray

The Podcast Host
Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. | | These days, Colin writes regularly on podcasting and content marketing, and he and his team produce more than 10 shows. PodCraft is the flagship, a season-based show... Read More →


Friday September 9, 2016 11:00 - 12:00
Ballroom - Middle (Monarch)

11:00

How to Share Your Passion and Grow an Audience on YouTube
If you ever wondered how YouTube fits into your blogging and other online activities, this is the session for you. YouTube's Guillaume Deront will cover the essentials for growing an audience on this platform, how it can benefit your blogging, and YouTube supports its content creators in Australia and New Zealand. You'll also have the chance to learn first hand from two of Australia's most successful creators. Elly from /EllyAwesome has 250k subscribers to her channel and Vanessa from /CakeStyleTV has 450k - between them a wealth of experience to share with you in a Q&A session.

Learn:
  • How to grow an audience and create community on YouTube
  • How YouTube integrates with your other blogging, content creation and social media activities
  • Understand your advantage from the synergies between blogging and vlogging
  • Practical tips directly from creators Elly and Vanessa

Speakers
avatar for Pritish Agarwal

Pritish Agarwal

YouTube
Pritish is a Partner Manager at YouTube for Australia and New Zealand. He works with thousands of Australian video creators across all content genres. He helps grow their presence and build their Brand on YouTube and across various social platforms. Pritish has been at Google for 4 years, 3 of which have been spent in the YouTube organisation.
avatar for Vanessa Anderson

Vanessa Anderson

Cake Style
Vanessa Anderson is a YouTuber, blogger and cake decorator whose passion for pretty cakes has taken her from being just a baker who sells sweets at the markets, to one of the most popular food YouTubers in Australia. She has a passion for piping, buttercream flowers, and loves to see students bringing her ideas to life. Her work has been featured in Cosmo Bride, Bride To Be, My Wedding Day, White, Hunter Valley Wedding Planner, and more. She... Read More →
avatar for Elly Awesome

Elly Awesome

‘Elly Awesome’ is a well-known food and lifestyle YouTube channel with almost 250,000 subscribers and a total of 28 million video views. ‘Elly Awesome’ had its origins reviewing popular mobile games and all things tech. But it has since evolved to its current form, a predominately comedic onslaught of light-hearted food reviews, recipes and travel ‘vlogs’ (video blogs). She was chosen by... Read More →


Friday September 9, 2016 11:00 - 12:00
Ballroom - Left (Prince)

11:00

Workshop: Getting Your Back-End Under Control
Limited Capacity full

Are you familiar with the backend of your blog? Do you know why you should always keep your WordPress version updated? Are you aware of the pitfalls associated with many backup plugins? If not, then I don’t want to alarm you … but your blog is in danger! Mainly from hackers but also from … you 

This highly practical session will remove the fear you have of the technical side of your blog and show you the simple and easy things you can do to ensure it:
  • Is kept secure from hackers
  • Is backed up properly
  • Is always running as quickly and optimally as possible.
In short, this session will ensure that should something terrible ever happen to your blog, you will be able to get it back up and running in less than a day.

Speakers
avatar for Kelly Exeter

Kelly Exeter

Kelly Exeter - Writer, Editor, Speaker
Kelly Exeter has been a designer for nearly 15 years and runs Swish Design. In the past six years she has worked with some of Australia’s top bloggers including Styling You, Fox in Flats and Woogsworld. A blogger herself, Kelly‘s approach to blog design goes beyond simply making things look nice. She also works hard to ensure the blogger’s brand is enhanced by their blog design, and that the design is incredibly functional too.  | As... Read More →


Friday September 9, 2016 11:00 - 12:00
Norfolk - Front

11:00

Workshop: How To Choose A Product To Create
Limited Capacity full

This session will show you how creating your own products can transform your blog in to a real business, bust all the myths that stop bloggers creating their own products and services — including a framework to identify what opportunities exist in your niche, then finally explore some of the most common questions that arise in creating your own products and services as a blogger.

Speakers
avatar for Paul Cunningham

Paul Cunningham

Exchange Server Pro
Paul Cunningham is a writer, speaker, and trainer living in Brisbane, Australia. Paul has been blogging for over 10 years, and has self-published more than 10 eBooks and training courses since then. After more than 15 years in the industry, he recently left the world of IT consulting to focus on his online business full time, and spend more time with his family. These days you’ll find Paul creating content for the IT professional community... Read More →
avatar for Shayne Tilley

Shayne Tilley

99 Designs
Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media. | | His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation. | | Shayne has been part of the ProBlogger team as well as running... Read More →


Friday September 9, 2016 11:00 - 12:00
Norfolk - Middle

11:00

Olympus 2 hour Workshop: Video for Blogging
Limited Capacity full

Join Michaela and Olympus for a video workshop aimed at putting you on the path to creating great videos every day. Michaela will take you through the basics you need to know; sound, light, capture, editing and more; enabling you to take your creativity to a new level. 
The Olympus team will be on hand to support you on how to use your camera, and will bring loan cameras for those who would like to borrow one for the workshop. 

Speakers
avatar for Michaela Skovranova

Michaela Skovranova

@mishkusk
Michaela Skovranova is Sydney based filmmaker, photographer and director. Michaela is also the creative power house behind her Instagram featured account @Mishkusk, Australian Life 2015 Photography Prize Winner 2015 and is one of Photo Boite's 30 under 30 Women Photographers 2016. Michaela has produced a diverse range projects applying her distinctive style both above and below the surface. Alongside commissioned projects Michaela continues to... Read More →


Friday September 9, 2016 11:00 - 13:00
Upstairs - Cypress Upstairs

12:00

Tips & Tools for Creating Kick-Ass Content
Blogging and social media can often be an overwhelming hamster wheel of continuous content, and it’s becoming harder and harder to stand out online. In this session I will aim to show you how you can personalise your brand’s message, and create a content workflow that works for you. We will discuss planning, crafting, scheduling, tools, writing, and inspiration to help you work smarter for better engagement results. Bring a pen and an open mind, and I’ll have you walking out of there with a game plan and plenty of ideas. Say goodbye to writer’s block and social media overwhelm!

Walk away knowing:

  • How to never find yourself out of ideas
  • How to keep ideas and inspiration organised
  • How to plan, keep a calendar, and share your stuff
  • How to create a workflow that is doable
  • Where to find cool stuff to share with your audience on social media
  • How to figure out what your readers want and help create it for them


Speakers
avatar for Stacey Roberts

Stacey Roberts

ProBlogger Managing Editor, Veggie Mama
Stacey Roberts left behind journalism and a career in academics to start a personal blog six years ago, and has never looked back. Now a full time blogger, Stacey blends technical know-how with a lifelong love of writing on both her blog Veggie Mama, and in her role as Managing Editor of ProBlogger. She loves to help people reach their blog's potential without losing their minds. Has a penchant for yoga, cheese, and old books. Uses way too many... Read More →


Friday September 9, 2016 12:00 - 13:00
Ballroom - Right (Marquis)

12:00

Anyone Can Create Online Products
I took my humble (quite neglected) blog to a business that made well over six-figures in it's first year. I did this with three children, four and under, at home. I created an eCourse (then two more and a membership site!) and when I started I didn't even know what a Mailchimp sign-up form was. Hear my story and get inspired to create your own products.

Learn:
  • How I turned my passion into content people pay for 
  • The story of my business and lessons learned along the way 
  • The easiest way to get started building a tribe of paying customers 
  • My best tips for doing lots with limited time 
  • The essential tools for selling online (they might surprise you) 

Speakers
avatar for Lisa Corduff

Lisa Corduff

CEO, Producer, Presenter, Blogger, Small Steps Living
Lisa Corduff has a successful online business helping real people eat more real food, in the real world. She created the innovative Small Steps to Wholefoods program when the youngest of her three children was four months old – the eldest was four years old! Proving that Mums can get shit done – she has gone on to release two more eCourses and a membership program. She’s pumped to have a kid-free weekend at Problogger and share her biz... Read More →


Friday September 9, 2016 12:00 - 13:00
Ballroom - Middle (Monarch)

12:00

Top SEO Tools and How To Use Them
With the right tools bloggers can easily implement SEO on their site. This session will give you practical and usable advice on the best SEO tools and how to use them. Includes Screaming Frog, SEMrush, Google Search Console, majestic, Google Analytics and how to check your rankings properly. You certainly will start using these SEO tips and tools once you see them in action.

Learn:
  • How to easily identify and understand issues with your site 
  • How to monitor changes you make
  • The right way to check your rankings 
  • Where your traffic is coming from 

Speakers
avatar for Jim Stewart

Jim Stewart

Stewart Media
Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO subject matter expert and he will be sharing his vast SEO knowledge over the course of the conference, including what are the top SEO tools and why you must be using them and 5 things bloggers do wrong. Jim has worked closely with bloggers successfully doubling traffic and improving site performance. What Jim doesn’t know about... Read More →


Friday September 9, 2016 12:00 - 13:00
Ballroom - Left (Prince)

12:00

Workshop: Copywriting
Limited Capacity full

We are going to use a new workshop format to get invaluable results in a group session.
As a bonus, you'll be able to use this format when you go home as well - It's like a workshop magic trick.

It's also a lot of fun!

Now to make the magic happen I need you to bring two things - A pad of standard post it notes - preferably in the boring standard yellow colour (there is a reason for this!) and a fine point Sharpie.

You'll be amazed what you can do with these two items and a group of bloggers who want to connect with their audience at a deeper level through the art of copywriting.

Speakers
avatar for Ed Dale

Ed Dale

The Challenge
Ed Dale is a simple country boy from Beechworth, Victoria. He is the founder of the Challenge - Responsible for teaching over 400,000 people to start a business online for free. He partnered with Legendary Copy Writer Gary Halbert and has created promotions and launches responsible for millions of dollars in revenue. He would give all that up for a Western Bulldogs Premiership this year.


Friday September 9, 2016 12:00 - 13:00
Norfolk - Front

12:00

Workshop: Facebook Ads - Converting Web Visitors & Video Viewers into Fans & Customers
Limited Capacity full

The secret to high performing Facebook Ads isn’t just about having the best copy or images; you have to be targeting the right audiences. In this eye-opening session, you’ll learn how you can turn your website traffic and even video viewers into ready made audiences for your Facebook Ads.

Learn:
  • How to use Facebook Tracking Pixels to create audiences in your Facebook Ad account 
  • The difference between cold, warm & hot audiences, and how to craft Facebook ads for each of them 
  • Why you need to consider Video as part of your social media strategy 
  • Understand Facebook Ad lingo 
  • How to use split-testing to get the cheapest clicks (and save you money) 

Speakers
avatar for Angela Ponsford

Angela Ponsford

Dotti Media
Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. She loves geeking out over clients' Facebook Ad campaigns and figuring out how to get them the best results. Angela also works with clients doing one-on-one Facebook Ads coaching, runs Facebook & Instagram workshops and is the co-creator of ‘Get InstaSavvy’, an online Instagram course for Aussies. When she’s not on Facebook you can find her on the... Read More →


Friday September 9, 2016 12:00 - 13:00
Norfolk - Middle

13:00

Lunch
Friday September 9, 2016 13:00 - 14:00
Ballroom - All (Benowa)

14:00

Finding Readers

When you’re starting out, blogging is all about creating content, content, content. But you’re creating it for people to read, so naturally you want to build your readership beyond just your mum! In this session Darren shares his tried and true strategies for building a readership for your blog, no matter what stage you’re at. So if you’re feeling like you’re talking to the ether or your audience just isn’t growing, grab this rare opportunity to learn directly from Darren himself.

You will learn:

  • How to create a reader avatar to help you find the right kind of reader
  • How to create shareable content to get your blog more eyeballs
  • How to create ‘guest content’ on other sites to help build your profile and drive traffic
  • How to turn ‘surfers’ into ‘readers’ through building a ‘sticky’ blog
  • How to use social media to drive traffic to your blog

Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday September 9, 2016 14:00 - 15:00
Ballroom - Right (Marquis)

14:00

How Do I Get My Blog/Podcast/Project/Event #Sponsored?

Change your perspective on what sponsorship is, and you’ll have a better chance of being sponsored. Sponsorship is not ‘the money you get paid to do something’. It’s an investment in an asset (that’s you) with an audience that seeks a return for the sponsor. Laney will show you how to define your value proposition, demonstrate how you can provide a return to your sponsor and how to manage the whole process for a successful partnership.

You’ll learn:

  • What can be sponsored and by who?
  • The importance of relationships and how to manage them
  • How to customise your value proposition for your ideal sponsor
  • What you should put in a proposal to increase your chances of success
  • How to report back to your sponsor and continue your partnership

Speakers
avatar for Laney Galligan

Laney Galligan

General Manager, ProBlogger
Ngahuia “Laney” Galligan is General Manager of ProBlogger and the founder and director of Agents of Influence, a service focused on bespoke brand partnerships for bloggers beyond the sponsored post. Laney has secured hundreds of thousands of dollars in sponsorships for bloggers and events, and is a skilled corporate negotiator and sales professional. Her main focus is on long term sponsorships and professionalising how... Read More →


Friday September 9, 2016 14:00 - 15:00
Ballroom - Middle (Monarch)

14:00

Next-Level List-Building Tactics

We all know want to know how to get more email subscribers, sales and traffic. One of the most effective ways to grow your online business is to utilise email marketing. In this presentation I will share the Top 14 ways to build your email list FAST. These are the exact strategies we’ve used to grow the Foundr email list from 0-200,000+ in 16 months.

These are the actionable list building strategies you will take away and want to implement:

  • Understanding the power of landing pages
  • Understanding the power of social proof
  • Understanding of all the different assets at your disposal to build your email list FAST
  • How easy it is to build your email list quickly with these GOLD techniques I will be sharing

Speakers
avatar for Nathan Chan

Nathan Chan

CEO & Publisher of Foundr Magazine, Foundr Magazine
Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked 'Business & Investing Magazine' on the app store. As publisher of Foundr Nathan was a finalist for Publisher of the Year for 2014 & 2015 in the Digital Magazine awards. Since the... Read More →


Friday September 9, 2016 14:00 - 15:00
Ballroom - Left (Prince)

14:00

Workshop: Analytics - Understanding The Data That Will Help You Be A Better Blogger
Limited Capacity full

These days, there are so many ways to collect an incredible amount of data around our online content efforts, but what's the use if we don't know what data we're looking for or what impact it can have on our blogging strategy? In this session I will take you on what a typical "data dive" looks like for me. Which analytics tools I use, what I look for, the insights I derive and how it helps me to improve my content strategy.

Key learnings:
  • Understanding the analytics: How to set up your analytics tools to help you to see the most important data  
  • Understanding your content: what is working well that you could do more of? What isn't resonating so well and why?  
  • Understanding your audience: who is it who is engaging with your content the most? How can we better understand them and serve them with content that will add value to their lives? 
  • Understanding your promotion: which promotional channels are driving the most high quality traffic? Which channels should we invest more time and energy into? How can we optimise promotional efforts?

Speakers
avatar for Kate Cook

Kate Cook

Small Paper Things
Kate Cook has been a Digital Marketing Consultant and Social Media Specialist for over 5 years. Starting her career working in agency and later moving to head up the social media marketing for Domino's Pizza Enterprises, Kate has a breadth of experience across a multitude of industries. Kate shares her digital marketing learnings on her blog Small Paper Things. Small Paper Things Blog has been shared across social media more than 80,000 times and... Read More →


Friday September 9, 2016 14:00 - 15:00
Norfolk - Middle

14:00

Workshop: SEO - Bloggers' 5 Top Blunders and How To Fix Them
Limited Capacity full

Spend an hour with Jim Stewart exploring the top 5 areas where bloggers go wrong with SEO and more importantly how to fix them. This is for bloggers who want more than a basic introduction into SEO. You will learn strategies to structure your content, improve site speed, site map configuration and how to rank quickly and easily. Implementing these strategies in the right order is key to successfully increasing traffic to your website. Jim has done it many times over, just ask him.

Learn: 
  • What Google thinks of your site 
  • How to rank quickly and easily
  • How to leverage your content so Google loves it 
  • How to make your site lightning fast 
  • How to use Yoast properly

Speakers
avatar for Jim Stewart

Jim Stewart

Stewart Media
Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO subject matter expert and he will be sharing his vast SEO knowledge over the course of the conference, including what are the top SEO tools and why you must be using them and 5 things bloggers do wrong. Jim has worked closely with bloggers successfully doubling traffic and improving site performance. What Jim doesn’t know about... Read More →


Friday September 9, 2016 14:00 - 15:00
Norfolk - Front

14:00

Olympus 2 hour Workshop: Video for Blogging
Limited Capacity full

Join Michaela and Olympus for a video workshop aimed at putting you on the path to creating great videos every day. Michaela will take you through the basics you need to know; sound, light, capture, editing and more; enabling you to take your creativity to a new level. 
The Olympus team will be on hand to support you on how to use your camera, and will bring loan cameras for those who would like to borrow one for the workshop. 

Speakers
avatar for Michaela Skovranova

Michaela Skovranova

@mishkusk
Michaela Skovranova is Sydney based filmmaker, photographer and director. Michaela is also the creative power house behind her Instagram featured account @Mishkusk, Australian Life 2015 Photography Prize Winner 2015 and is one of Photo Boite's 30 under 30 Women Photographers 2016. Michaela has produced a diverse range projects applying her distinctive style both above and below the surface. Alongside commissioned projects Michaela continues to... Read More →


Friday September 9, 2016 14:00 - 16:00
Upstairs - Cypress Upstairs

15:00

How to Build an Engaged Community Around Your Blog
When it comes to building a successful blog, you don’t just want readers, you want a community of die-hard fans.

In this session, you’ll learn: 
  • Why building engagement with your readers matters so much and the benefits of building community
  • Simple strategies to build a community that trusts you, believes in your cause (because it’s their cause, too), and supports one another
  • Unconventional methods that Emilie used to build her community at Puttylike (you’ll also hear about some of the spectacular failures)
  • How to take things to the next level and create a paid membership site that becomes an integral part of your community members’ lives

Speakers
avatar for Emilie Wapnick

Emilie Wapnick

Founder and Creative Director, Puttylike
Emilie Wapnick is a speaker, career coach, blogger, and community leader. She is the Founder and Creative Director at Puttylike.com, where she helps multipotentialites (people with many passions, skills, and creative pursuits) integrate all of their interests to create dynamic, fulfilling and fruitful careers and lives. Unable to settle on a single path, Emilie studied music, art, film production and law, graduating from the... Read More →


Friday September 9, 2016 15:00 - 16:00
Ballroom - Right (Marquis)

15:00

How to Create an Affiliate Marketing Strategy
Is affiliate marketing part of the monetisation strategy for your blog? Do you make some money from affiliates but aren't sure how to take it to the next level? Affiliate marketing can be one of the best ways to earn a fabulous, passive income from your blog – but you need a great strategy. Learn how to create an effective affiliate marketing strategy that will work for your blog and audience, including how to find affiliate opportunities, how to best present these links and market your affiliate focused articles. Also learn how to continuously improve on this strategy over time.

Learn:
  • How to find the most appropriate affiliate opportunities for the best return on your effort 
  • How to best present affiliate links to your audience so that they provide maximum return 
  • How to market your affiliate articles to an audience who will love them 
  • How to combine this into an affiliate marketing strategy which will be beneficial to you and your audience 
  • How to improve the effectiveness of your affiliate marketing strategy over time so that your income keeps increasing 

Speakers
avatar for Sharon Gourlay

Sharon Gourlay

Digital Nomad Wannabe
Sharon is a travel blogger and affiliate marketer who is passionate about working online and the freedom it brings. After convincing herself and her husband that they should set off overseas indefinitely while building an online business at the end of 2014, Sharon not only pulled it off but built a successful travel blog and affiliate sites that have bought a life of freedom for her and her family. When not encouraging others to work online or... Read More →


Friday September 9, 2016 15:00 - 16:00
Ballroom - Middle (Monarch)

15:00

Writing To Convert, Convince And Coax
Having somebody give you their attention in this day and age is a bit of a miracle when you think about it. You owe it to them to speak directly to their pains, gains and jobs to be done. This session will provide a framework and guidelines to creating blog posts, videos and podcasts that motivates your tribe to take action!
  • Understand the groundbreaking Pains/Gains/Jobs To Be Done framework:
  • The two minute exercise that will eliminate writers block
  • Sell with out the sleaze – How to make offers to your tribe they love (No more Pitchforks!)
  • Rapid-fire copywriting tips – Understand the key “Hows” of copy (For Blogs, Video and Podcasts!)
  • Learn about Cheese and Whiskers – you’ll never sound “Salesy” again

Speakers
avatar for Ed Dale

Ed Dale

The Challenge
Ed Dale is a simple country boy from Beechworth, Victoria. He is the founder of the Challenge - Responsible for teaching over 400,000 people to start a business online for free. He partnered with Legendary Copy Writer Gary Halbert and has created promotions and launches responsible for millions of dollars in revenue. He would give all that up for a Western Bulldogs Premiership this year.


Friday September 9, 2016 15:00 - 16:00
Ballroom - Left (Prince)

15:00

Working With Brands Panel Discussion
Limited Capacity full

Influencer marketing is exploding - almost any study will tell you that brands are increasing their budgets for influencer activity and they're seeing more engagement than on owned or other paid media. If you're wanting to work with brands, this is good news. The other good news is that we have panel ready to answer your questions. Learn from both the influencer side and the brand side. This Q&A session will start with some key insights from each panellist and then provide ample time for open question format from the audience.

Moderators
avatar for Laney Galligan

Laney Galligan

General Manager, ProBlogger
Ngahuia “Laney” Galligan is General Manager of ProBlogger and the founder and director of Agents of Influence, a service focused on bespoke brand partnerships for bloggers beyond the sponsored post. Laney has secured hundreds of thousands of dollars in sponsorships for bloggers and events, and is a skilled corporate negotiator and sales professional. Her main focus is on long term sponsorships and professionalising how... Read More →

Speakers
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →
avatar for Kristie Galea

Kristie Galea

Marketing Manager, Olympus
A passionate, innovative and collaborative marketer with over 12 years experience in brand and product marketing. Kristie currently leads Olympus’ brand and product strategy as they redefine the camera industry with their OM-D and PEN cameras. Originally landing herself at Samsung as the youngest and only female product manager (way back) in 2004 with the smallest and (most obscure) product category of laser printers. It was here Kristie... Read More →
avatar for Nikki Parkinson

Nikki Parkinson

Owner, Styling You
Nikki Parkinson is a former journalist-turned blogger and author. She blogs at award-winning fashion, beauty and lifestyle blog, Styling You. Last year Styling You was the first blog business to win a Telstra Business Award: the 2015 Queensland micro business of the year. Her book, Unlock Your Style, was published by Hachette Australia in 2014. Styling You has a readership of more than 100,000 per month and attracts sponsorship from national... Read More →


Friday September 9, 2016 15:00 - 16:00
Norfolk - Middle

15:00

Workshop: Email Auto-Responders
Limited Capacity full

It's no secret why email is a hot topic on every bloggers list. The return is huge for any business using it properly. In this must attend 50 minute workshop Alita is going to reveal the exact autoresponder strategies that have helped bloggers increase revenue by 403% in just 30 days. 

What we learnt from Alita at PB in 2015 is that she loves giving practical and actionable content. In this workshop she will take all attendee's through 4 practical exercises and help you apply them into your business on the day! So get your laptops ready! Alita loves this subject and will give you more than you expect. It's important to her that you leave with the exact 'how to' guide to implement a profitable auto responder strategy into your blog immediately.

Workshop Outcomes:
  • Perfectly timed lead nurture funnel to close the gap from Subscriber to First Purchase
  • Reactivation Automation - Keeping your list engaged all the time
  • How to Never Lose a Sale again with Cart Abandonment Email Automation

Speakers
avatar for Alita Harvey-Rodriguez

Alita Harvey-Rodriguez

Milk Digital Strategy
Alita Harvey-Rodriguez is known as one of Australia's leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. | | In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and... Read More →


Friday September 9, 2016 15:00 - 16:00
Norfolk - Front

16:00

Afternoon Tea
Friday September 9, 2016 16:00 - 16:15
Ballroom - All (Benowa)

16:15

Turning Stumbling Blocks Into Stepping Stones
Daniel Flynn, co-founder and Managing Director of Thankyou, will share his story of starting Thankyou from the ground up to inspire you to overcome setbacks, challenges and discouragement in your journey. He’ll talk about the importance of not letting fear get you down, persisting when it’s tough and how to not allow the opinions of others to hold you back from achieving your bold, audacious dream.

Speakers
avatar for Daniel Flynn

Daniel Flynn

Co-founder & Managing Director, Thankyou
Daniel Flynn co-founded Thankyou at the age of 19 with a simple idea: what if purchasing everyday items could provide life-changing solutions for millions of people in poverty? Seven and a half years on, Daniel's disruptive approach to making ideas a reality has resulted in Thankyou becoming one of Australia's leading social enterprises, impacting hundreds of thousands of people around the world. Daniel's goal is to inspire others to make their... Read More →


Friday September 9, 2016 16:15 - 17:00
Ballroom - All (Benowa)

17:00

Day 1 Closing Remarks
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday September 9, 2016 17:00 - 17:30
Ballroom - All (Benowa)

18:30

$50 Friday Night Networking Event (Tickets Still Available)
The Friday Night Networking Event is an optional add-on to your ProBlogger Event experience. To buy a ticket, follow this link and purchase via Eventbrite 

Friday September 9, 2016 18:30 - 21:30
Ballroom - All (Benowa)
 
Saturday, September 10
 

08:45

Welcome to Day 2 with Darren Rowse
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday September 10, 2016 08:45 - 09:00
Ballroom - All (Benowa)

09:00

How To Blog Like An Entrepreneur
As bloggers, our mind is normally focused on one thing, creating more blog posts. In this session, I will get your mind focused on something else, becoming an entrepreneur, and doing it through the medium that you love (blogging). I will share my greatest lessons in 10 years as an entrepreneur and 7 years in blogging, along with some super actionable strategies for turning your blog into a scalable lead generation machine.

Learn:
  • A new way of thinking about entrepreneurship and content creation
  • A framework for creating high-quality content
  • A strategy for skyrocketing your conversions and growing your business through blogging

Speakers
avatar for Dan Norris

Dan Norris

WP Curve
Dan Norris is not your average public speaker, in fact respected internet entrepreneur James Schramko refers to Dan as the anti-speaker. | | With Dan you won’t get “rar rar” and you won’t get the same regurgitated message pumped out from event to event. Dan is not a public speaker, he’s an entrepreneur that loves sharing his up and down story and doing it in a unique, transparent and actionable way. He only... Read More →


Saturday September 10, 2016 09:00 - 09:45
Ballroom - All (Benowa)

09:45

Announcements
Saturday September 10, 2016 09:45 - 10:00
Ballroom - All (Benowa)

10:00

Morning Tea
Saturday September 10, 2016 10:00 - 10:30
Ballroom - All (Benowa)

10:30

Building a Social Media Strategy to Support Your Blog
This session will be for anyone looking for some hacks and ideas to build an effective social media strategy to support their blogs. It will help you to identify which channels to choose to invest in, how to optimise your existing strategy and the best tools you can use to manage your efforts.

In attending this session you will gain a greater understanding of:  
  • Each social media network and how to choose the right platforms to promote your blog 
  • The psychology of how users interact with messages on each platform (and how to get your message right)  
  • Tips on how to ensure your content "cuts through" the noise on social platforms 
  • How to use social media insights to improve your social media strategy and blog content 
  • Which tools to use to efficiently manage your strategy

Speakers
avatar for Kate Cook

Kate Cook

Small Paper Things
Kate Cook has been a Digital Marketing Consultant and Social Media Specialist for over 5 years. Starting her career working in agency and later moving to head up the social media marketing for Domino's Pizza Enterprises, Kate has a breadth of experience across a multitude of industries. Kate shares her digital marketing learnings on her blog Small Paper Things. Small Paper Things Blog has been shared across social media more than 80,000 times and... Read More →


Saturday September 10, 2016 10:30 - 11:30
Ballroom - Right (Marquis)

10:30

Engagement Through Visual Storytelling
Stories come to life when you connect the power of language with visuals. The human brain process images 60,000 times faster than words, 93% of all communication is non-verbal and in 2015 Facebook estimated that 70% of all content on their platform will be video by 2020. Join Chantelle Ellem (Fat Mum Slim), Michaela Skoranova (@Mishkusk) and Kristie Galea from Olympus as we explore the topic of visual story telling and creating engagement on your blog and social channels. 

Moderators
avatar for Kristie Galea

Kristie Galea

Marketing Manager, Olympus
A passionate, innovative and collaborative marketer with over 12 years experience in brand and product marketing. Kristie currently leads Olympus’ brand and product strategy as they redefine the camera industry with their OM-D and PEN cameras. Originally landing herself at Samsung as the youngest and only female product manager (way back) in 2004 with the smallest and (most obscure) product category of laser printers. It was here Kristie... Read More →

Speakers
avatar for Chantelle Ellem

Chantelle Ellem

Fat Mum Slim
Chantelle is the blogger behind Fat Mum Slim. She’s been blogging for the past 8 years, has run successful blogging eCourses, created a best-selling photography App, was once voted Most Clickable Woman in Australia and also founded the Photo A Day challenges which has people all over the world sharing photos daily. Of all the things she’s achieved, she’s proudest of her two girls, who light up her world everyday.
avatar for Michaela Skovranova

Michaela Skovranova

@mishkusk
Michaela Skovranova is Sydney based filmmaker, photographer and director. Michaela is also the creative power house behind her Instagram featured account @Mishkusk, Australian Life 2015 Photography Prize Winner 2015 and is one of Photo Boite's 30 under 30 Women Photographers 2016. Michaela has produced a diverse range projects applying her distinctive style both above and below the surface. Alongside commissioned projects Michaela continues to... Read More →


Saturday September 10, 2016 10:30 - 11:30
Ballroom - Middle (Monarch)

10:30

How to Write a Better Blog

Being able to write in a way that has readers begging for more is not as complicated as you might think. At the heart of every successful blog is great content, and in this session you’ll learn writing tips and tricks to help you consistently serve your readers easy-to-digest and engaging posts.

Learn:

  • Style and structure tricks to improve the readability of your posts 
  • How to write engaging content that hits the mark every time 
  • What makes an irresistible headline 
  • 7 things that will help you streamline the writing process 
  • What makes good blog fodder and how to repurpose content 
  • How to unlock and develop your unique writing style

Bonus for freelance writers:
How to boost your chances of having your work published

Speakers
avatar for Emily Toxward

Emily Toxward

Writer/Blogger, Write Styling & Have A Laugh On Me
A published writer for nearly 20 years, former journo Emily Toxward cut her teeth on a daily paper in NZ and can turn her hand to any style of writing. She’s a whiz at using words to pack a punch and writes for various online and print publications. With almost 2000 blog posts under her belt Emily’s never without an idea or something to say on her podcast Two Chatty Chicks. The owner of Write Styling is... Read More →


Saturday September 10, 2016 10:30 - 11:30
Ballroom - Left (Prince)

10:30

Olympus Workshop: Photography - Get Off Auto and Take Great Pictures Every Day
Limited Capacity full

In this session the team from Olympus will take you through the principles of photography, key settings and functions to help you get on your way to mastering your camera. 
To participate in this workshop you do not need to have an Olympus camera, however if you do have one our team will be able to answer any specific questions you may have one on one. 
If you don’t have a camera, Olympus will lend you one for the session. 

Speakers
AH

Aaron Harivel

Olympus
Aaron joined Olympus nearly 10 years ago, starting off in their service and repairs department and today Aaron runs Olympus' Retail Development in NSW and QLD, hosting workshops and event with retailers and consumers. Aaron has a deep level of experience in impating knowledge to photographers of all levels and will help you get more out of your camera every day.


Saturday September 10, 2016 10:30 - 11:30
Upstairs - Cypress Upstairs

10:30

Workshop: From Page To Podcast - Presentation Skills for Podcasting
Limited Capacity full

This workshop will give you practical tips on how to turn your blog into a ‘show’ including how to keep your audience entertained using only your voice, preparation and presentation techniques, how to bring energy into your voice when you’re a solo host, how to use your voice to tell a story and the best way to work with co-hosts. You’ll also learn interviewing tips to ensure you get the best out of your guests and editing secrets to fool people into thinking you’re a one-take wonder. This session will take you from doubting to dominating your podcast.

Expect to learn:
  • How to turn your blog into a ‘show’
  • Voice techniques to entertain and engage your audience and keep them coming back
  • How to prepare your material so you sound in control but still conversational
  • Editing tips and how to use production audio so you sound like a one take wonder
  • Tips for working with co-hosts for a dynamic show
  • Interview techniques to get the best out of your guests and make them shine



Speakers
avatar for Rachel Corbett

Rachel Corbett

Rachel Corbett is a writer, radio/TV personality, podcaster and voice over artist who has been creating and presenting content for Australia's largest media organisations for over 15 years. | Rachel is passionate about using the knowledge she's gained from this experience to help bloggers, podcasters and people with big ideas create high quality content and bring out their inner presenter. | Rachel has developed and lead courses in radio... Read More →


Saturday September 10, 2016 10:30 - 11:30
Norfolk - Front

10:30

Workshop: SEO - Bloggers' 5 Top Blunders and How To Fix Them
Limited Capacity full

Spend an hour with Jim Stewart exploring the top 5 areas where bloggers go wrong with SEO and more importantly how to fix them. This is for bloggers who want more than a basic introduction into SEO. You will learn strategies to structure your content, improve site speed, site map configuration and how to rank quickly and easily. Implementing these strategies in the right order is key to successfully increasing traffic to your website. Jim has done it many times over, just ask him.

Learn: 
  • What Google thinks of your site 
  • How to rank quickly and easily
  • How to leverage your content so Google loves it 
  • How to make your site lightning fast 
  • How to use Yoast properly

Speakers
avatar for Jim Stewart

Jim Stewart

Stewart Media
Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO subject matter expert and he will be sharing his vast SEO knowledge over the course of the conference, including what are the top SEO tools and why you must be using them and 5 things bloggers do wrong. Jim has worked closely with bloggers successfully doubling traffic and improving site performance. What Jim doesn’t know about... Read More →


Saturday September 10, 2016 10:30 - 11:30
Norfolk - Middle

11:30

Monetisation Basics

Can you really make money blogging? The answer is yes, and the ways you can do it are many. However, it all takes hard work and some ways will be better for you and your blog than others. Who else to give you a grounding in what’s possible than the original ProBlogger Darren Rowse? These are not get quick rich schemes, but actual tactics Darren has implemented himself. He’ll also be inviting a few attendees to discuss how they’ve successfully monetised their blogs too.

You will learn:

  • The Four ‘pillars’ that profitable blogs are built on
  • How Bloggers use up to 40 different methods to make money blogging
  • The importance of diversifying income streams to build your overall blogging income
  • How to choose the right monetisation methods to leverage your blog’s strengths
  • How three Aussie bloggers monetise their blogs through different models

Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday September 10, 2016 11:30 - 12:30
Ballroom - Right (Marquis)

11:30

Using Your Influence to Make a Difference

Every year we like to highlight how powerful it is to have a platform and influence online and we also like to showcase people who are using their influence to effect social good and change.

This year, in line with PBEVENT’s focus on influence, we challenged you to show us how you have used your “influence to make a difference”. The challenge was for the opportunity to speak on a panel with Daniel and Justine Flynn from Thankyou, to help both inspire and show how ANYONE can do amazing things with the influence they have and the passions that motivate them.

We received some amazing submissions from ProBlogger Event attendees for this panel over the past couple of months. At ProBlogger HQ we were inspired and uplifted to see how people are using their influence for good in many and varied ways. As much as we would love for everyone’s story to be told, it’s just not be possible to fit everyone into the schedule. But we have arrived at our two panellists to feature alongside Daniel and Justine in a discussion moderated by Emma Stirling….

A very big and warm hearted CONGRATULATIONS and props to Sarah Rosborg and Alexx Stuart! Their actions deserve more attention so Daniel has bowed out to create more time for their stories, and Justine will represent Thankyou.



Moderators
avatar for Emma Stirling

Emma Stirling

Scoop Nutrition
Emma Stirling blogs at The Scoop on Nutrition and is a highly experienced Accredited Practising Dietitian who specialises in nutrition communication. She is a health writer for magazines, speaker and is director of Scoop Nutrition consulting to the food, health and hospitality industries.

Speakers
avatar for Justine Flynn

Justine Flynn

Co-founder & Director of Brand and People, Thankyou
Justine Flynn co-founded social enterprise Thankyou when she was just 21 years old, acting on a passion to do something with her career that would positively impact people in need. Justine's drive for creating positive workplace cultures and implementing cutting-edge marketing has helped build Thankyou into a brand that is disrupting the industries it operates in, engaging Australians to join a movement for change and helping hundreds of... Read More →
avatar for Sarah Rosborg

Sarah Rosborg

Rafiki Mwema
Sarah is the hardest working, committed and borderline crazy charity CEO. She lives and breathes helping and caring for others to have a better and safer life. She has a creative and overactive mind which is programmed permanently to raising funds and awareness for Rafiki Mwema. Sarah is a full on mum to her amazing daughter and wife to Jonas who tries to balance her days by reminding her to stop working for a moment! Sarah relaxes by working... Read More →
avatar for Alexx Stuart

Alexx Stuart

Low Tox Life
Alexx Stuart is on a mission to share the importance of a low tox life, and to help people transition to this in a positive and empowering way – all guilt and shame is left at the door. Having had a full career spanning the cosmetics and hospitality industries, Alexx’s passion for uncovering the truth behind what goes ‘on’ and ‘in’ us, quickly became her main professional focus after she saw the astounding... Read More →


Saturday September 10, 2016 11:30 - 12:30
Ballroom - Middle (Monarch)

11:30

How to Build, Leverage and Monetise Your Instagram
Instagram is a platform being used in a multitude of creative ways - there's no one blueprint for success. Three savvy Instragram users will each share their top tips on how they have built up their audience, created community, generated leads, developed products and monetised their influence on the platform. A variety of perspectives and business models will give you an array of tactics you can pick and choose from to create your own unique approach on Instagram.

Moderators
avatar for Caro Ryan

Caro Ryan

lotsafreshair
A TV Producer/Director/Editor by trade (the ultimate slashie) Caro started lotsafreshair (blog and YouTube channel) to encourage people to get into hiking and the outdoors, by providing inspiring imagery and stories, mixed with practical tips and how-to’s, in a supportive and friendly style. | When not out in the bush, she is owner of Juicy Projects, a production and project consultancy based in Sydney, specialising in shooting in... Read More →

Speakers
avatar for Nathan Chan

Nathan Chan

CEO & Publisher of Foundr Magazine, Foundr Magazine
Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked 'Business & Investing Magazine' on the app store. As publisher of Foundr Nathan was a finalist for Publisher of the Year for 2014 & 2015 in the Digital Magazine awards. Since the... Read More →
avatar for Alex Paterson

Alex Paterson

What The Teacher Wears
Alex Paterson is a part time school teacher and fashion stylist. She gave up her full time teaching career to pursue her blog whatttheteacherwears. Alex has always had a passion for style, grace and elegance in fashion, and wanted to give other ladies ideas and tips about how to put together fashionable (while not ridiculously expensive) work and everyday outfits and ensembles. Since launching whattheteacherwears in August 2014, the site is about... Read More →
avatar for Melissa Smith

Melissa Smith

@lissletters
Melissa (Liss) Smith is a mum to six amazing small people aged 2-13, a hand-lettering artist, social media geek and coffee snob. To fit business around family life, Liss works from home, most often in her pyjamas! She has built a large, active community on Instagram around her unique take on modern calligraphy, with a following of over 200K (up from 2.5K in November 2015). Video has played an enormous part in the growth of her community – since... Read More →


Saturday September 10, 2016 11:30 - 12:30
Ballroom - Left (Prince)

11:30

Olympus Workshop: Photography - Get Off Auto and Take Great Pictures Every Day
Limited Capacity filling up

In this session the team from Olympus will take you through the principles of photography, key settings and functions to help you get on your way to mastering your camera. 
To participate in this workshop you do not need to have an Olympus camera, however if you do have one our team will be able to answer any specific questions you may have one on one. 
If you don’t have a camera, Olympus will lend you one for the session. 

Speakers
AH

Aaron Harivel

Olympus
Aaron joined Olympus nearly 10 years ago, starting off in their service and repairs department and today Aaron runs Olympus' Retail Development in NSW and QLD, hosting workshops and event with retailers and consumers. Aaron has a deep level of experience in impating knowledge to photographers of all levels and will help you get more out of your camera every day.


Saturday September 10, 2016 11:30 - 12:30
Upstairs - Cypress Upstairs

11:30

Workshop: Copywriting
Limited Capacity full

We are going to use a new workshop format to get invaluable results in a group session.
As a bonus, you'll be able to use this format when you go home as well - It's like a workshop magic trick.

It's also a lot of fun!

Now to make the magic happen I need you to bring two things - A pad of standard post it notes - preferably in the boring standard yellow colour (there is a reason for this!) and a fine point Sharpie.

You'll be amazed what you can do with these two items and a group of bloggers who want to connect with their audience at a deeper level through the art of copywriting.

Speakers
avatar for Ed Dale

Ed Dale

The Challenge
Ed Dale is a simple country boy from Beechworth, Victoria. He is the founder of the Challenge - Responsible for teaching over 400,000 people to start a business online for free. He partnered with Legendary Copy Writer Gary Halbert and has created promotions and launches responsible for millions of dollars in revenue. He would give all that up for a Western Bulldogs Premiership this year.


Saturday September 10, 2016 11:30 - 12:30
Norfolk - Middle

11:30

Workshop: Podcasting - Making the Most of Your Mic
Limited Capacity full

If you’re thinking of starting a podcast, or you’re already podcasting but feel like your sound could be improved, join Karly Nimmo to learn how you can take your audio from average to awesome. Karly has been working with audio for over 20 years (in fact, it goes back to the mid 80s, a double tape deck and a love of the sound of her own voice) and in this workshop, she’ll share with you some very simple tricks and hacks to help your message land in the ears of your audience without the distraction of sh*t sound.

Expect to learn: 
  • The basics of sound and how it works to aid your understanding of what makes great audio
  • The different types of microphone and which will work best for you
  • How to create a great recording space whether your budget is  $$$$$’s or just $
  • How to get the most out of your microphone

Speakers
avatar for Karly Nimmo

Karly Nimmo

Radcasters
Karly Nimmo is a born communicator. She's an ex-radio jock, producer & copywriter, current in-demand Voice Over Artist and has run her successful Voice Over Agency (Killer Kopy) for over a decade. There's a pretty slim chance you haven't heard her voice. She's worked with everyone from Telstra, BHP, eBay, Panasonic, Qantas to Coles-Myer and ANZ. Karly's also an avid and successful podcaster, with her number one iTunes hit, Karlosophies... Read More →


Saturday September 10, 2016 11:30 - 12:30
Norfolk - Front

12:30

Lunch
Saturday September 10, 2016 12:30 - 13:30
Ballroom - All (Benowa)

13:30

Common Legal Issues For Bloggers
You've started a blog (or are wanting to), your traffic is growing and you're gaining traction and popularity. The last thing you need is legal problems derailing your plans.

Would you like to avoid legal issues in the first place; have the confidence to respond to problems if they arise; and know when you do and don't need to call for further legal advice?

This session is designed to help you understand some of the most common legal issues facing Bloggers and to give you some strategies to deal with them.

Learn:
  • How to copyright your content and avoid breaching others'
  • Your obligations under the Digital Millennium Copyright Act (DMCA)
  • About the limits of Trade Mark protection
  • Why you need a disclaimer to limit your liability
  • Why you should have legal terms on your blog
  • Whether you need to make disclosures and what kind 
  • Your obligations regarding other people's comments on your blog 
  • The fundamentals of anti-spam compliance 

Speakers
avatar for Jeanette Jifkins

Jeanette Jifkins

Principal Lawyer, Onyx Online Law
Jeanette is really passionate about identifying the practical legal solutions that fit your business. Her strategy is to ensure that legal problems are avoided, or at least contained and managed quickly in the unlikely event that they occur, to give you the opportunity to stay focused on growing your business with confidence. Having a dedicated legal professional available to advise you on the complexities involved in e-commerce and digital... Read More →


Saturday September 10, 2016 13:30 - 14:30
Ballroom - Right (Marquis)

13:30

New Media for Small Business, Brands and Influencers
TBA

Speakers
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →


Saturday September 10, 2016 13:30 - 14:30
Ballroom - Middle (Monarch)

13:30

Organic Reach On Facebook - How to get it working for you
Facebook … is it still worthwhile? Can you still make it work for your blog or website without it being a total waste of time or costing you the earth? Sam has a total Facebook following of over 750,000 across 3 separate pages and has built 2 of those communities from scratch and brought back to life a 3rd dormant community of 360,000 after years of limited reach. Come and hear from Sam as she reveals her tips and tricks for getting organic reach on her Facebook pages. Facebook is not dead, in her opinion, it is just beginning.

There are a few key questions I find people are not asking when thinking about Facebook and organic reach. I am going to ask those questions and answers them to give you a full understanding of how this Facebook beast works.

When you leave this session you will understand:
  • What Facebook are looking for in a post 
  • Why each individual post matters 
  • Why competitions are not dead and how you can use them to do good things 
  • Why the person sitting next to you may be your best friend 
  • Why Facebook is still a big deal for your blog 
  • Hacks, tips and tricks I have learnt along the way 

Speakers
avatar for Sam Jockel

Sam Jockel

School Mum
Sam Jockel first launched into the digital world in 2010 when she started the Facebook page ALDI Mum which grew from nothing to over 106,000 followers and counting. In 2012 she co-founded Social Media Agency Good Funny Smart. She now runs countless social media pages for a variety of different blogs all boasting great numbers and success including her latest Facebook and blog project School Mum with over 312, 000 followers in 24 months and... Read More →


Saturday September 10, 2016 13:30 - 14:30
Ballroom - Left (Prince)

13:30

Workshop: Launching Your Podcast With a Splash!
Limited Capacity full

In this workshop you will learn the essentials of developing, recording, and editing that will ensure your podcast launch is a success. There will be plenty of opportunity to ask questions of Brooke (undoubtedly of one of Australia’s leading podcasters) and to workshop your own show. Perfect for those who have yet to dive into podcasting or for those who want to continue to improve their shows with a solid understanding of the fundamentals.

Expect to learn:
  • How to develop an engaging podcast
  • The importance of content, format, publishing schedule and frequency
  • How to set up and how to record a variety of different show styles
  • The essentials of editing to create professional sounding audio with only a handful of steps
  • How to publish your show in iTunes and on other on-demand audio platforms, and maximise your chances of launching with a splash!


Speakers
avatar for Brooke McAlary

Brooke McAlary

McAlary Media
Brooke is the founder of Jackrabbit.FM and host of The Slow Home Podcast - named by iTunes as one of the top podcasts of 2015. She also co-hosts #1 Health show Let It Be, and produces four other podcasts each week. She is also a passionate advocate of naps, travel, snowboarding, a good shiraz and even better comedy.


Saturday September 10, 2016 13:30 - 14:30
Norfolk - Front

13:30

Workshop: Marketing Your Products From Launch to Long Tail
Limited Capacity full

As a blogger you’ll already know you need to do more than just build it to get visitors to your door. It’s even more the case when it comes to marketing your products and getting your product off on the right foot, can have a long lasting impact on the success over the long term. This session will take you thought a product launch process including a countdown to launch, what to do on launch day, how to handle a failure, and how to set yourself up for the long tail.

Speakers
avatar for Paul Cunningham

Paul Cunningham

Exchange Server Pro
Paul Cunningham is a writer, speaker, and trainer living in Brisbane, Australia. Paul has been blogging for over 10 years, and has self-published more than 10 eBooks and training courses since then. After more than 15 years in the industry, he recently left the world of IT consulting to focus on his online business full time, and spend more time with his family. These days you’ll find Paul creating content for the IT professional community... Read More →
avatar for Shayne Tilley

Shayne Tilley

99 Designs
Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media. | | His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation. | | Shayne has been part of the ProBlogger team as well as running... Read More →


Saturday September 10, 2016 13:30 - 14:30
Norfolk - Middle

13:30

Olympus 2 hour Workshop: Video for Blogging
Limited Capacity full

Join Michaela and Olympus for a 2 hour video workshop aimed at putting you on the path to creating great videos every day. Michaela will take you through the basics you need to know; sound, light, capture, editing and more; enabling you to take your creativity to a new level. 
The Olympus team will be on hand to support you on how to use your camera, and will bring loan cameras for those who would like to borrow one for the workshop. 

Speakers
avatar for Michaela Skovranova

Michaela Skovranova

@mishkusk
Michaela Skovranova is Sydney based filmmaker, photographer and director. Michaela is also the creative power house behind her Instagram featured account @Mishkusk, Australian Life 2015 Photography Prize Winner 2015 and is one of Photo Boite's 30 under 30 Women Photographers 2016. Michaela has produced a diverse range projects applying her distinctive style both above and below the surface. Alongside commissioned projects Michaela continues to... Read More →


Saturday September 10, 2016 13:30 - 15:30
Upstairs - Cypress Upstairs

14:30

The 5 + 5 Formula For Great Blog Design
Great blog design goes well beyond your site looking really slick or pretty. Your blog needs to be both functional and beautiful. It must *do* something – for both you and the reader. This presentation will send you home with a checklist of 5 functionality items and 5 design items against which you will be able to critique your own blog design like a pro!

Learn:
  • Why great blog design is crucial
  • The difference between functional design and beautiful design (and why you need both for a great blog design)
  • The 5 functional design items every great blog design needs
  • The 5 aesthetic design items every great blog design needs
  • Some examples of great blog designs
  • Real life critiques of current/existing blog designs

Speakers
avatar for Kelly Exeter

Kelly Exeter

Kelly Exeter - Writer, Editor, Speaker
Kelly Exeter has been a designer for nearly 15 years and runs Swish Design. In the past six years she has worked with some of Australia’s top bloggers including Styling You, Fox in Flats and Woogsworld. A blogger herself, Kelly‘s approach to blog design goes beyond simply making things look nice. She also works hard to ensure the blogger’s brand is enhanced by their blog design, and that the design is incredibly functional too.  | As... Read More →


Saturday September 10, 2016 14:30 - 15:30
Ballroom - Right (Marquis)

14:30

How to Build a Sexy Sales Funnel That Sells
A sales funnel is one of the most important yet overlooked part of any business. Having one in place can transform your business - from attracting the right visitors, through to your ideal customers and consistent ongoing revenue.

In this session Natalie Sisson will focus on the two key steps within creating a sales funnel that sells: 
  1. Capturing your Customers Hearts and Minds and then 
  2. Converting them into Clients and Cash

Learn:
  • What the heck a sexy sales funnel is and what it looks like 
  • How to find out where your traffic comes from and how best to capture it 
  • What journey you want to take people on to introduce the right people to your offerings
  • How to use your sales funnel to crossell, upsell and lead them to buy your big ticket price items 
  • How to drive consistent sales through your business

Speakers
avatar for Natalie Sisson

Natalie Sisson

Chief Adventurer, Suitcase Entrepreneur
Natalie Sisson is No #1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission to ensure 1,000,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com


Saturday September 10, 2016 14:30 - 15:30
Ballroom - Middle (Monarch)

14:30

Beyond the Boosted Post - Get Results from your Facebook & Instagram Ads
Getting seen in the Facebook & Instagram newsfeed is a challenge for already time-poor business owners and bloggers. And Facebook Ads often seem like just another distraction that waste money and produce little results. In this session Angela will show you how you can create simple ad campaigns that don’t blow your budget.

Learn:
  • The most important things to get right before creating your first ad campaign 
  • The differences between Facebook & Instagram ads
  • Tips for running Facebook & Instagram ads on a tight budget 
  • What distinguishes successful from not-so-successful ads 

Speakers
avatar for Angela Ponsford

Angela Ponsford

Dotti Media
Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. She loves geeking out over clients' Facebook Ad campaigns and figuring out how to get them the best results. Angela also works with clients doing one-on-one Facebook Ads coaching, runs Facebook & Instagram workshops and is the co-creator of ‘Get InstaSavvy’, an online Instagram course for Aussies. When she’s not on Facebook you can find her on the... Read More →


Saturday September 10, 2016 14:30 - 15:30
Ballroom - Left (Prince)

14:30

Workshop: Analytics - Understanding The Data That Will Help You Be A Better Blogger
Limited Capacity full

These days, there are so many ways to collect an incredible amount of data around our online content efforts, but what's the use if we don't know what data we're looking for or what impact it can have on our blogging strategy? In this session I will take you on what a typical "data dive" looks like for me. Which analytics tools I use, what I look for, the insights I derive and how it helps me to improve my content strategy.

Key learnings:
  • Understanding the analytics: How to set up your analytics tools to help you to see the most important data  
  • Understanding your content: what is working well that you could do more of? What isn't resonating so well and why?  
  • Understanding your audience: who is it who is engaging with your content the most? How can we better understand them and serve them with content that will add value to their lives? 
  • Understanding your promotion: which promotional channels are driving the most high quality traffic? Which channels should we invest more time and energy into? How can we optimise promotional efforts?

Speakers
avatar for Kate Cook

Kate Cook

Small Paper Things
Kate Cook has been a Digital Marketing Consultant and Social Media Specialist for over 5 years. Starting her career working in agency and later moving to head up the social media marketing for Domino's Pizza Enterprises, Kate has a breadth of experience across a multitude of industries. Kate shares her digital marketing learnings on her blog Small Paper Things. Small Paper Things Blog has been shared across social media more than 80,000 times and... Read More →


Saturday September 10, 2016 14:30 - 15:30
Norfolk - Front

14:30

Workshop: Grow Your Business With an Online Course
Limited Capacity full

Everyone is talking about online courses at the moment. You’ve heard that an online course is a great way to grow your business, and increase your income, but it feels overwhelming… right? Maybe you’re not sure how to pull it all together… or maybe you’re not even sure where to start... Maybe you don’t see how it would work for you... 

Course creation doesn’t have to be scary and can work for everyone. In this session Sam will take you through how to turn your passion and knowledge into an online course, to generate warm leads or build leveraged income into your business.

Learn:
  • To set clear outcomes that will make course writing easy 
  • The technique for getting stuff out of your head and onto paper  
  • To effortlessly create chunks of content that your customers will love 
  • What content engages and gets results
  • A plan for how a course will help you grow your business 

Speakers
avatar for Sam Nordberg

Sam Nordberg

Sam Nordberg shows people just like you how to take their passion and knowledge and create an online course that sells. With over 10 years’ experience training others, she’s taught a huge range of people including training members of the Australian Defence force, Emergency Services, Government Departments and Surf Lifesaving Foundation. She knows how to make the process quick and easy, so you can leverage your business and have a... Read More →


Saturday September 10, 2016 14:30 - 15:30
Norfolk - Middle

15:30

Afternoon Tea
Saturday September 10, 2016 15:30 - 15:45
Ballroom - All (Benowa)

15:45

How To Combine Your Many Passions in One Blog
The supposed necessity of “choosing a niche” has confounded many aspiring bloggers. Some people set up blog after blog, abandoning each one when their interests evolve (you know who you are). Others confuse their audience by writing interior design tips and ice cream flavour reviews on the same site — that is, not demonstrating how two disparate topics might relate. A third group remains completely paralysed, and never begins!

Emilie will talk about how to craft a multifaceted blog that allows you to write about several topics, and still feels cohesive.

Emilie will cover:
  • The niche blog vs the Rennaissance blog
  • The importance of having an overarching/umbrella theme, and three ways to find yours
  • Defining your audience, and catering to their needs
  • Simple exercises to help you mine your passions, interests and curiosities, and come away with new enthusiasm for your blog

Speakers
avatar for Emilie Wapnick

Emilie Wapnick

Founder and Creative Director, Puttylike
Emilie Wapnick is a speaker, career coach, blogger, and community leader. She is the Founder and Creative Director at Puttylike.com, where she helps multipotentialites (people with many passions, skills, and creative pursuits) integrate all of their interests to create dynamic, fulfilling and fruitful careers and lives. Unable to settle on a single path, Emilie studied music, art, film production and law, graduating from the... Read More →


Saturday September 10, 2016 15:45 - 16:30
Ballroom - All (Benowa)

16:30

PBEVENT 2016 Closing Remarks
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday September 10, 2016 16:30 - 17:00
Ballroom - All (Benowa)
 
Sunday, September 11
 

08:30

$149 Masterclass: Creating Your Course (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event).  You can register by purchasing  Sunday Masterclass: Creating Your Course - Sam Nordberg

It’s time for rubber to meet the road (or pen to meet the paper). During this Masterclass, we’ll focus on creating your full course outline and building your first chunks. This is a hands on masterclass, where you will write, build and get hands on input with creating the beginning of your own course.

Key Learnings:

  • Create your course structure from beginning to end
  • Learn how to effortlessly create chunks of content that your customers will love
  • Create content take engages and gets results
  • Build feedback cycles, choice points and story arcs
  • Utilise your customers learning styles and intelligence types, to their advantage

Speakers
avatar for Sam Nordberg

Sam Nordberg

Sam Nordberg shows people just like you how to take their passion and knowledge and create an online course that sells. With over 10 years’ experience training others, she’s taught a huge range of people including training members of the Australian Defence force, Emergency Services, Government Departments and Surf Lifesaving Foundation. She knows how to make the process quick and easy, so you can leverage your business and have a... Read More →


Sunday September 11, 2016 08:30 - 13:00
Upstairs Cypress 1

08:30

$149 Masterclass: Profitable Podcasting - How Audio Can Drive (or Create!) a Business (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event). You can register by purchasing Sunday Masterclass: Profitable Podcasting - Colin Gray

Podcasting is the online medium with the greatest potential for engagement. Audio encourages a very personal, 1-to-1 connection with the listener. Audio is also a ‘wasted time’ medium: because listening takes place in the car or doing chores, attention can exceed 1 or 2 hours. This combination of engagement and attention is potent, generating massive trust and credibility. In this session we’ll look at how we can use podcasting to apply that trust and credibility to a business. We’ll explore how podcasting can sell existing products, or can form a business of it’s own. If you’ve been wondering how to monetise your audio content, this is the workshop for you.

Expect to learn:

  • How podcasting can be used to sell existing products and services
  • How a podcast itself can form the basis of a product
  • How to design a podcast with monetisation in mind
  • How to design a podcast with success in mind
  • Current models for successful business podcasting

Speakers
avatar for Colin Gray

Colin Gray

The Podcast Host
Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. | | These days, Colin writes regularly on podcasting and content marketing, and he and his team produce more than 10 shows. PodCraft is the flagship, a season-based show... Read More →


Sunday September 11, 2016 08:30 - 13:00
Upstairs Cypress 2

08:30

$199 Masterclass: Email Marketing and Lead Automation (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event). You can register by purchasing  Sunday Masterclass - Email Marketing & Lead Automation with Alita Harvey-Rodriguez

Are you a jack of all trades in your business or blog? Getting good sales leads can be the job you spend the most time in and without the right skills or tools sometimes the results just aren't there. Especially if you're a non-digital native OR your expertise in your business simply isn't in each or marketing. If one of your goals is to work smarter not harder on generating new sales, this masterclass is designed specifically for you. 

Our Email Marketing & Lead Automation Masterclass is designer perfectly for you if you're: 

  • Small Business wanting more leads for less
  • One man band or small marketing team, that needs to work more efficiently
  • Wanting your customers to feel like you really truly deeply know them and reward them accordingly 
  • Want to know how to build an authentichighly converting lead funnel (nothing tacky or loud)- Wanting instant trusted referrals & customer loyalty
  • Wanting to know how to connect the dots between social and email whilst putting it all on Auto Pilot 


Key Learnings: 

  • How to grow a list by 130% with an irresistible offer in less than 30 days
  • How to implement the perfect automated email marketing lead & loyalty funnel
  • How to piggy back off social media to boost results
  • How to get 50% of new subscribers buying from you in under 10 days
  • How to leverage existing content to build rapid trust
  • Add thousands of dollars of revenue automatically by getting the right content to the right person at the right time
  • Reduce your time spent marketing

Speakers
avatar for Alita Harvey-Rodriguez

Alita Harvey-Rodriguez

Milk Digital Strategy
Alita Harvey-Rodriguez is known as one of Australia's leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. | | In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and... Read More →


Sunday September 11, 2016 08:30 - 13:00
Boronia Upstairs - off Convention Lobby

08:30

$199 Masterclass: Get Launch Ready with Facebook Ads (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event).  You can register by purchasing Sunday Masterclass - Facebook Ads with Miranda Ivey & Angela Ponsford

A workshop for bloggers who are ready to sell their ebook, products or online courses. Learn tips on how to write authentic ad copy, find the best target audiences and set the right budget that suits you. Then we’ll dive into setting up ads in the Power Editor and finally reading the results so you know what’s working, what’s not and when it’s time to change things up.

Learn: 
  • Why your website landing pages and email sequences are just as important as your Facebook ads, and how to optimise them to get results
  • How to set a budget for your ads & get clear on calculating ROI (Return on Investment)
  • How to use the Power Editor to set up & duplicate campaigns
  • Highly effective strategies to uncover your target audience
  • What metrics to look at so you know when to change things or keep your ads running

Speakers
avatar for Miranda Ivey

Miranda Ivey

Dotti Media
Miranda Ivey is the co-owner of Dotti Media and is all about the ‘big picture’ when it comes to social media and online strategy. With over 10 years experience in Marketing and Publicity, Miranda's goal is to uncover the best version of ‘you’ possible and sell it to the world. Quite possibly the worlds only roller derby playing social media entrepreneurs, Miranda and Angela of Dotti Media are fast gaining a reputation... Read More →
avatar for Angela Ponsford

Angela Ponsford

Dotti Media
Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. She loves geeking out over clients' Facebook Ad campaigns and figuring out how to get them the best results. Angela also works with clients doing one-on-one Facebook Ads coaching, runs Facebook & Instagram workshops and is the co-creator of ‘Get InstaSavvy’, an online Instagram course for Aussies. When she’s not on Facebook you can find her on the... Read More →


Sunday September 11, 2016 08:30 - 13:00
Waratah Upstairs - Off Convention Lobby

08:30

$199 Masterclass: SEO - Double Your Traffic Using This Step-By-Step System (SOLD OUT)
Limited Capacity full

Jim Stewart will be hosting an SEO Masterclass for the benefit of experienced bloggers who are seeking to take their blogs to the next level.  Jim will demonstrate his techniques for doubling traffic, and is ideally suited to anyone wishing to learn systems for doing SEO themselves. Attendees will be shown strategies to maintain and update their blog SEO, how to create checklists of measurable actions, and the importance of building an audience alongside your SEO.

Attendees will be able to leave with these important learning outcomes:

  • Find out if Google hates you
  • Simple things you can do today that will have a massive impact on ranking
  • How to structure your content for search engines
  • Learn how to jump above the #1 spot with Featured Answers
  • Daily & weekly checklists to maintain your rankings

Speakers
avatar for Jim Stewart

Jim Stewart

Stewart Media
Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO subject matter expert and he will be sharing his vast SEO knowledge over the course of the conference, including what are the top SEO tools and why you must be using them and 5 things bloggers do wrong. Jim has worked closely with bloggers successfully doubling traffic and improving site performance. What Jim doesn’t know about... Read More →


Sunday September 11, 2016 08:30 - 13:00
Boardroom Upstairs

08:30

$99 Masterclass: Productivity & Planning (Tickets Still Available)
This Masterclass can be purchased as an addition to your PBEVENT experience or on it's own (without attending the full event). You can register by purchasing  Productivity & Planning - Natalie Sisson & Nicole Avery

Productivity

Regardless of whether you are an established full time blogger or a freshly started one working on your blog after your “real job”, productivity is critical. And productivity means much more than time management. To be productive you need to know what you want to achieve, create processes to support this and use tools that will allow you to maximize the returns for your efforts.

Learn:

  • The importance of knowing what you want to do and where you want to go
  • How Pareto’s 80/20 principle applies to blogging
  • Why there is more to productivity than time management
  • How and what to measure to determine your productivity
  • Processes and tools to help you increase your productivity
Planning

If you want your best year ever you need to design your ideal one and that’s what this masterclass will show you. You’ll go from being overwhelmed and reactive to feeling in control and totally proactive about your next 12 months, including your business and lifestyle priorities, as well as your entire content, promotion and editorial calendar for the year. Plus you’ll learn daily productivity habits to make you feel like a rockstar and give you more time, money and freedom!

Outcomes:

  • Set your vision for the next year and plan out your entire year so you prioritise what matters – we will map this out real-time together and I’ll show you behind the scenes of how I plan out my year
  • Take your big vision and plans for the next 12 months and put them into your own content, marketing and editorial calendar so you feel focused and in control – I’ll show you my calendar as a real example of what’s possible.
  • Map out your quarterly, monthly and weekly actions based on your annual goals and the calendar so you know exactly what to do to achieve amazing results in your business over the next 12 months
  • Learn my 6 step daily success plan to become more productive in a week than you are in a year

Speakers
avatar for Nicole Avery

Nicole Avery

Planning With Kids
Nicole Avery is a Melbourne mum to five beautiful kids aged 17 to 7 and the master organiser behind the successful blog, Planning With Kids. Since starting her blogging journey in 2008, Nicole has grown her blog into a platform enabling her to establish herself as a freelance writer, consultant and product creator. Nicole runs her small business from her home in part time hours that suit her family. She is also a sought after speaker on a... Read More →
avatar for Natalie Sisson

Natalie Sisson

Chief Adventurer, Suitcase Entrepreneur
Natalie Sisson is No #1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission to ensure 1,000,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com


Sunday September 11, 2016 08:30 - 13:00
Convention Lobby Upstairs

10:30

Masterclass Morning Tea
Sunday September 11, 2016 10:30 - 11:00
Convention Lobby Upstairs