ProBlogger Training Event 2016

• How to stop your blog taking every waking moment
• The importance of being realistic about your blog and your blogging skills 
• The realities of blog growth
• How to use 'burn out' for good 
• Why you need to be able to separate yourself from your blog

Walk away knowing:

• How to never find yourself out of ideas
• How to keep ideas and inspiration organised
• How to plan, keep a calendar, and share your stuff
• How to create a workflow that is doable
• Where to find cool stuff to share with your audience on social media
• How to figure out what your readers want and help create it for them

When you’re starting out, blogging is all about creating content, content, content. But you’re creating it for people to read, so naturally you want to build your readership beyond just your mum! In this session Darren shares his tried and true strategies for building a readership for your blog, no matter what stage you’re at. So if you’re feeling like you’re talking to the ether or your audience just isn’t growing, grab this rare opportunity to learn directly from Darren himself.

You will learn:

• How to create a reader avatar to help you find the right kind of reader
• How to create shareable content to get your blog more eyeballs
• How to create ‘guest content’ on other sites to help build your profile and drive traffic
• How to turn ‘surfers’ into ‘readers’ through building a ‘sticky’ blog
• How to use social media to drive traffic to your blog

• Why building engagement with your readers matters so much and the benefits of building community
• Simple strategies to build a community that trusts you, believes in your cause (because it’s their cause, too), and supports one another
• Unconventional methods that Emilie used to build her community at Puttylike (you’ll also hear about some of the spectacular failures)
• How to take things to the next level and create a paid membership site that becomes an integral part of your community members’ lives

• Each social media network and how to choose the right platforms to promote your blog 
• The psychology of how users interact with messages on each platform (and how to get your message right)  
• Tips on how to ensure your content "cuts through" the noise on social platforms 
• How to use social media insights to improve your social media strategy and blog content 
• Which tools to use to efficiently manage your strategy

Can you really make money blogging? The answer is yes, and the ways you can do it are many. However, it all takes hard work and some ways will be better for you and your blog than others. Who else to give you a grounding in what’s possible than the original ProBlogger Darren Rowse? These are not get quick rich schemes, but actual tactics Darren has implemented himself. He’ll also be inviting a few attendees to discuss how they’ve successfully monetised their blogs too.

You will learn:

• The Four ‘pillars’ that profitable blogs are built on
• How Bloggers use up to 40 different methods to make money blogging
• The importance of diversifying income streams to build your overall blogging income
• How to choose the right monetisation methods to leverage your blog’s strengths
• How three Aussie bloggers monetise their blogs through different models

• How to copyright your content and avoid breaching others'
• Your obligations under the Digital Millennium Copyright Act (DMCA)
• About the limits of Trade Mark protection
• Why you need a disclaimer to limit your liability
• Why you should have legal terms on your blog
• Whether you need to make disclosures and what kind 
• Your obligations regarding other people's comments on your blog 
• The fundamentals of anti-spam compliance 

• Why great blog design is crucial
• The difference between functional design and beautiful design (and why you need both for a great blog design)
• The 5 functional design items every great blog design needs
• The 5 aesthetic design items every great blog design needs
• Some examples of great blog designs
• Real life critiques of current/existing blog designs