ProBlogger Training Event 2016

If you ever wondered how YouTube fits into your blogging and other online activities, this is the session for you. YouTube's Guillaume Deront will cover the essentials for growing an audience on this platform, how it can benefit your blogging, and YouTube supports its content creators in Australia and New Zealand. You'll also have the chance to learn first hand from two of Australia's most successful creators. Elly from /EllyAwesome has 250k subscribers to her channel and Vanessa from /CakeStyleTV has 450k - between them a wealth of experience to share with you in a Q&A session.

Learn:

• How to grow an audience and create community on YouTube
• How YouTube integrates with your other blogging, content creation and social media activities
• Understand your advantage from the synergies between blogging and vlogging
• Practical tips directly from creators Elly and Vanessa

With the right tools bloggers can easily implement SEO on their site. This session will give you practical and usable advice on the best SEO tools and how to use them. Includes Screaming Frog, SEMrush, Google Search Console, majestic, Google Analytics and how to check your rankings properly. You certainly will start using these SEO tips and tools once you see them in action.

Learn:

• How to easily identify and understand issues with your site 
• How to monitor changes you make
• The right way to check your rankings 
• Where your traffic is coming from 

We all know want to know how to get more email subscribers, sales and traffic. One of the most effective ways to grow your online business is to utilise email marketing. In this presentation I will share the Top 14 ways to build your email list FAST. These are the exact strategies we’ve used to grow the Foundr email list from 0-200,000+ in 16 months.

These are the actionable list building strategies you will take away and want to implement:

• Understanding the power of landing pages
• Understanding the power of social proof
• Understanding of all the different assets at your disposal to build your email list FAST
• How easy it is to build your email list quickly with these GOLD techniques I will be sharing

Having somebody give you their attention in this day and age is a bit of a miracle when you think about it. You owe it to them to speak directly to their pains, gains and jobs to be done. This session will provide a framework and guidelines to creating blog posts, videos and podcasts that motivates your tribe to take action!

• Understand the groundbreaking Pains/Gains/Jobs To Be Done framework:
• The two minute exercise that will eliminate writers block
• Sell with out the sleaze – How to make offers to your tribe they love (No more Pitchforks!)
• Rapid-fire copywriting tips – Understand the key “Hows” of copy (For Blogs, Video and Podcasts!)
• Learn about Cheese and Whiskers – you’ll never sound “Salesy” again

Being able to write in a way that has readers begging for more is not as complicated as you might think. At the heart of every successful blog is great content, and in this session you’ll learn writing tips and tricks to help you consistently serve your readers easy-to-digest and engaging posts.

Learn:

• Style and structure tricks to improve the readability of your posts 
• How to write engaging content that hits the mark every time 
• What makes an irresistible headline 
• 7 things that will help you streamline the writing process 
• What makes good blog fodder and how to repurpose content 
• How to unlock and develop your unique writing style

Bonus for freelance writers: How to boost your chances of having your work published

Instagram is a platform being used in a multitude of creative ways - there's no one blueprint for success. Three savvy Instragram users will each share their top tips on how they have built up their audience, created community, generated leads, developed products and monetised their influence on the platform. A variety of perspectives and business models will give you an array of tactics you can pick and choose from to create your own unique approach on Instagram.

Facebook … is it still worthwhile? Can you still make it work for your blog or website without it being a total waste of time or costing you the earth? Sam has a total Facebook following of over 750,000 across 3 separate pages and has built 2 of those communities from scratch and brought back to life a 3rd dormant community of 360,000 after years of limited reach. Come and hear from Sam as she reveals her tips and tricks for getting organic reach on her Facebook pages. Facebook is not dead, in her opinion, it is just beginning.

There are a few key questions I find people are not asking when thinking about Facebook and organic reach. I am going to ask those questions and answers them to give you a full understanding of how this Facebook beast works.

When you leave this session you will understand:

• What Facebook are looking for in a post 
• Why each individual post matters 
• Why competitions are not dead and how you can use them to do good things 
• Why the person sitting next to you may be your best friend 
• Why Facebook is still a big deal for your blog 
• Hacks, tips and tricks I have learnt along the way 

Getting seen in the Facebook & Instagram newsfeed is a challenge for already time-poor business owners and bloggers. And Facebook Ads often seem like just another distraction that waste money and produce little results. In this session Angela will show you how you can create simple ad campaigns that don’t blow your budget.

Learn:

• The most important things to get right before creating your first ad campaign 
• The differences between Facebook & Instagram ads
• Tips for running Facebook & Instagram ads on a tight budget 
• What distinguishes successful from not-so-successful ads