Podcasting is the online medium with the greatest potential for engagement. Audio encourages a very personal, 1-to-1 connection with the listener. Audio is also a ‘wasted time’ medium: because listening takes place in the car or doing chores, attention can exceed 1 or 2 hours. This combination of engagement and attention is potent, generating massive trust and credibility. In this session we’ll look at how we can use podcasting to apply that trust and credibility to a business. We’ll explore how podcasting can sell existing products, or can form a business of it’s own. If you’ve been wondering how to monetise your audio content, this is the workshop for you.
Expect to learn:
