Sam Jockel first launched into the digital world in 2010 when she started the Facebook page ALDI Mum which grew from nothing to over 106,000 followers and counting. In 2012 she co-founded Social Media Agency Good Funny Smart. She now runs countless social media pages for a variety of different blogs all boasting great numbers and success including her latest Facebook and blog project School Mum with over 312, 000 followers in 24 months and Suburbly with over 360,000 followers and counting.